Evolving Approaches of CSR in India in the Post-Mandatory Regime – An Exploratory Study of Managerial Understanding

Corporate Social Responsibility (CSR) has garnered worldwide attention (Jamali and Mirshak, 2007), both in the academic corporate domains. It predominantly gained impetus developing countries; with nations like India imposing legislative mandates (Subramaniam et al. 2017). an extensive history of CSR (Sundar, 2000) but lacks depth understanding phenomenon (Dhanesh, 2015); particularly post mandatory regime. This exploratory research based on managerial perspective utilizes semi-structured interviews 28 managers responsible for implementing within corporates. Thematic analysis interview data identifies 4 unique approaches adopted by Indian companies their resultant benefits. is indeed one first researches done Public Sector Undertaking (PSUs) as well Private Enterprises. The study strengthens existing knowledge base assists corporates to build strategies furthers companies’ objectives social development.